Disrupting a Traditional Business
Learn how a 50-year-old company is disrupting a traditional industry, the decisions they make along the way, and how they inspire others to embrace innovation as a strategy.
Raj Midha is senior vice president and general manager for American Home Shield and HSA. Prior to the company’s spinoff from ServiceMaster through February 2020, Midha served as Frontdoor senior vice president and chief marketing and strategy officer.
Sena Kwawu is a high-impact leader who is responsible for ensuring that Frontdoor delivers on its vision of taking the hassle out of owning a home by driving excellence across the two largest functional areas of the business: service operations as well as contractor relations, which manages a network of 17,000 professional contractors.